To Zuckerberg or not to Zuckerberg?
Earlier this year the world was treated to a shot of Mark Elliott Zuckerberg’s wardrobe. Mark Elliot Zuckerberg born May 14, 1984 is an American computer programmer and Internet entrepreneur. He is the chairman, chief executive officer, and co-founder of Facebook. His net worth is estimated to be US $53.6 billion as of 2017, ranking him the 5th richest person in the world **
Mark Zuckerberg shared a picture of his incredibly monochromatic wardrobe, proving once and for all he really does just buy grey t-shirts and hoodies in bulk and wear them every day. “I really want to clear my life to make it so that I have to make as few decisions as possible about anything except how to best serve this community,” Zuckerberg explained. As it turns out, many of the most successful people in the world use the same strategy to cut down on the burdens of making choices.
This reminded me of something. Something boring? Yes, as well, but no, not that.
A situation, or more precisely a conversation heard all to often in boutiques offering menswear* all over the globe.
Her - “But you’ve got one like that?” Him - “Yes” Her - “It’s navy, it’s black, it’s the same - what about this?” (as some vibrant flamboyance is pointed out) and metaphorically speaking the Male has just left the building.
Now, being different, being individual is all part of the human DNA - each of us already just is. And there is absolutely nothing wrong with trying something different, variety is the spice of life etc.
But there is also a strong logical argument for some familiarity. For me, Mark Zuckerberg has taken it too far, there is something too weird and nerdlike about his choice. I’d hasten a guess he hasn’t ever explored his own style, his approach is as binary as the digital world he operates in. No, what I’m eluding too is far less extreme. I’m talking about common sense, and actually it may save money.
Definition of Image = the general impression that a person, organization, or product presents to the public. An image consultant will have you believe that by knowing you are looking your best, and having confidence in your style, you can save so much stress, time and money and be comfortable in the knowledge you are looking fabulous. True. And your personal stock will increase by huge percentages points and everyone will love you. Maybe not so true.
But! with or without the expert advice of a consultant we have all carved our very own image and broadly speaking I’m guessing it is one we are happy with? There will be the occasion where some advice and tinkering will be relevant - a job interview, a wedding or some other life event but generally speaking we are who we are and most guys like to stick to that. Mmmmmm.
So back to that earlier scenario.
It may seem odd to suggest buy items of clothing that are similar or, god forbid the same thing twice or even three times! It may appear boring. But at least you’re buying into something you no doubt like. (And will be comfortable in the knowledge you are looking fabulous)
And it’s a sound investment because you will no doubt wear it, or them should I say. They won’t become those forgotten and ignored pieces hanging in your wardrobe that can be found ultimately donated to the charity shops never worn or listed on some online auction site as BNWT (Brand new with tags) when some periodic significant event dictates a ‘clean out’ is required.
No, these are you. These items will make up your image - the solid reliable representation that all that know you rely on. Not someone that looks like you but has been temporarily possessed by something they picked up at a fashion show somewhere.
Back in 2015, Gant launched their commemorative Diamond G range of business casual shirts for men and women. The marketing campaign went something like this -
They changed the world not the shirt - From an award-winning poet to an avid protector of the Amazonian rainforest, American visionaries in their respective fields of the arts, health and environment, remain humble in their successes yet are unafraid of new challenges that lie ahead. They’re changing the way we look at our everyday world, just like Bernard Gantmacher back in 1949 with his unique passion for shirtmaking. In fact, we’d like to think these modern-day pioneers would fit right in at GANT.
Images of individuals described above showed wearing classic style Oxford shirts, mostly unchanged over the years - a style Gant is synonymous with. A piece of clothing regularly worn by pioneering individuals.
Even today, Gant tweeted “Nothing like a classic blue shirt. Why stop at one?” followed by a pile of various but similar blue cotton shirts.
So, I’m not suggesting be a Zuckerberg and wear the same thing day in day out. Or that because your life is so full of other more important factors that consideration to the wardrobe should not be given. No. I’m saying, step forward confidently satisfied in what you ‘like’ to wear and don’t be afraid to replicate something if it’s a success.
Don’t forget also that clothes need washing, but you still need to wear something as well?
Just a thought. Based on some logic. Much like our Hall Street values of Quality, Simplicity and Trust.
- and womenswear :-) ** from Wikipedia